How will shopping in a shop look now?

How will shopping in a shop look now?

This isn’t a post I thought we would ever write but 2020 hasn’t really shaped up to conform with the 21st Century has it?  As clothes shops prepare to open, there will be a new normal – at least for a while.

Leisurely browsing with the occasional coffee stop is something that we can but dream of. Instead, we will be faced with the prospect of queuing as shops limit the number of customers at any one-time, one-way systems, sanitiser stations, the loss of changing rooms and of course maintaining a strict 2m distance.  We have already seen an increased limit of £45 for contactless payments in some stores, and this is likely to be the case for clothing retailers too.  And then there is the question of returns; queues are likely to be much longer than we have ever experienced, which all makes for a very painful experience.

On the plus side, this may encourage people to buy less but better-quality items. Sustainability could be a positive by-product of the pandemic.  That said, we are likely to see huge sales as retailers try to offload their disastrous spring/summer season.  And so you have a choice; do you adopt the smash and grab approach in your local budget store: a pair of shorts for a fiver, a swimsuit reduced by 80% and those faux-leather sandals that you’ll ‘bed in’ on a buy one pair, get one free offer.  Or do you use this opportunity to invest in better quality items that will last for years to come?  I will always point you to the latter approach. Use this opportunity to look at retailers that have always been slightly out of your reach, because the discounts on offer may well mean that you can afford to treat yourself now.

Before you part with your hard-earned cash, check that the intended purchase will go with at least three other things in your wardrobe and you could wear it to three occasions in your lifestyle. If you have to buy ‘around’ the item to make an outfit, chances are it isn’t a bargain.

It’s going to be a lot more difficult to leisurely mooch around the aisles, and you may not be able to use the changing room facilities. So, do a little bit of homework before you set off. Take note of the style of clothes already in your wardrobe that you love and feel good in. So, for example, if you are a curvy hourglass, this could be a fluid wrap dress in stretchy fabric, a deep v-neck top or soft jackets with waist definition. Make a note or take photos on your mobile phone to remind you to shop for similar styles..it will help to keep you focussed.

Another important point to consider is colour. It may seem obvious but before you make an unnecessary purchase, check in the mirror that it looks good on you. Hold the garment under your chin and have a look at what it does to your face. Your complexion should look clear and vibrant.

And if you really don’t know where to begin- start with me.  I can help you to build a wardrobe that provides you with endless outfit opportunities…that helps you to feel good about what you are wearing and leaves behind confusion and overwhelm. You can join my  “Grow your style Confidence” membership that will give you all the facts you need to be able to shop with confidence and know what works for you and what doesn’t. no more wasting time and money on clothes that don’t do you justice. If you want to ask me more about it- do get in touch.

Have a great weekend.

Kate x