Alternative “Racewear” fashion

Alternative “Racewear” fashion

Alternative “Racewear” fashion

(I wrote the following article for Visit Cheltenham which was published last week.  In case you didn’t see it…I thought I would post on here too! Enjoy!)

So what do you wear to the races if you aren’t into tweed, fur and long leather boots? These staple styles are a much-loved uniform of racegoers to Cheltenham as they are practical and timeless. However, for some people they want a different look;  possibly one that gives more of a nod to fashion and current trends as well items that can be worn in other situations apart from to cheer on the gee-gees!

Before you start making your wish list of what to buy there are defiantly some major practical elements you have to take into consideration if you are going to enjoy your day at the races.

  1. At Cheltenham Racecourse it is usually about 10 degrees colder than other areas of the country! The racecourse is located at the bottom of the hill and is exposed- so be prepared to wear thermals and warm clothes!
  2. You will be on your feet a lot – either walking to/from the course from Cheltenham town centre and around the racecourse areas itself.
  3. People make an effort with their outfits- in all their different styles. So go prepared to err on the smarter side of fashion.

With these practical considerations in mind I feel my outfit comes down to 4 key elements:

THERMALS – essential so you don’t have to go dressed in a massive puffa jacket in order to keep the cold out. They are easy to get hold of at all the usual places- M&S, John Lewis, Amazon,

A STUNNING COAT – this is what people are going to see most of. Unless you are going into the hospitality areas- you are unlikely to take it off the entire day. So you need to make it a good one.  Here are a few of my favourte brands I show to clients when coat shopping:


I love the classic style of this one:

Mable £325


The colour is so versatile and is a major trend of Spring/Summer 2019. It can easily be worn with another season staple of leopard print underneath it in the form of a scarf, dress or jacket. Alternatively, it could equally work well away from the races layed up with a denim jacket to give a much more casual look or over a suit for work.



Another colour for Spring/Summer 2019 and it’s a beauty -you won’t be missed in the crowd in this! With with a poloneck jumper dress and long patent boots and you will be snug yet bang on trend.

Double Face One Button Coat: £240

Miranda Dunn

Miranda is an independent designer who makes THE most amazing faux fur coats. They are SO warm- it is like you are wrapped in a fur rug! They are stunning and so well made so will last for years. I would wear mine with some skinny leather trousers and cropped ankle boots to finish off the look, but it would work equally well over a silk tea dress as it is so warm. This colour way is reflecting another spring colour – “toffee”!

Classic Chocolate Coat: £395


I love the style of these coats as they are cut beautifully and offer a real timeless elegance. The range comes in a classic tweed check but they also cut in plain fabrics too – so for those of you who want the cut but without the traditional tweed check- these are a great option. If you chose plain, the end wear options are much broader as the look is more versatile. I just love this full-length navy version:

Tweed Trench Coat: £525

Guinea will be exhibiting at The Festival at Cheltenham Racecourse this year.


I’m thinking big rings, a great hat and a statement bag…all of these items will dress up a classic outfit and make it feel more currant.

Cotton and Gems have a fabulous range of different jewellery brands to chose from…I love these styles:

Clare Hynes Red & Pink Sarah Jessica Earrings: £68


The rest of your outfit could be really simple so that you let the earrings or your ring do all the talking!

Rachel Galley Mini Globe Ring: £95


A good hat is a must and these ones from Miler and Drake offer a real splash of colour with a pom-pom or two! I particularly love their teal ones as they is a great colour for anyone- not matter what your colouring.

Fedora: £85

Or the other brand I have recently discovered is Hicks and Brown who have a gorgeous arrange of fedoras as well as trilby’s- all with feather embellishments! I love this soft grey one- the perfect colour for everyone! They will be exhibiting at Cheltenham Racecourse at the festival- so a  great opportunity to go and try them on!

Fedora with Peacock: £89


A Statement bag is also another style option to help you feel fully dressed…

You can go neutral and paired back if the rest of your outfit is doing the talking. This one is from Accessorize at £22.50.

Or you can make the bag the star of the show with one of these from Topshop: £25


Footwear is really down to preference- heals or flats, tall or short, warm or drafty!!

I love anything from Keith Scarrott– they make the BEST knee-high boots for slim or fuller calves and their ankle boots pack a serious amount of personality.

Like these ones:

Zinnia: £114.95

 Or their court shoes can really grab your attention


Aurora £149.95


I hope that has given you some inspiration of colours that are great for the season as well as ideas for race-outfit purchases that can be worn to many different occasions, therefore, giving more value for money.

As always- any question- please just email me.

Have a lovely weekend. Kx

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